Social Media Marketing
The greatest benefit from the invention of the internet and social media has been that the playing field in business has been completely levelled. The rapid uptake of social media platforms like Facebook, LinkedIn, Twitter, Instagram, YouTube, and Snapchat (especially is the past 12-18 months) has meant that small business owners now regularly compete with big established enterprises. And more and more small businesses are winning the battle for market share with big business on social platforms by creating quality content and engaging target audiences.
Creating engaging content is just part of the formula. How do you target your audience with that engaging content? Each of these social platforms above has very different propositions in the ways in which content is shared. Some focus on video, others on imagery and text. They also have very different user profiles in terms of demographics. Having a deep understanding of this and how to leverage different strategies (both paid and organic) to target and engage your audience is key to driving your return on investment in social platforms.
We help business address their needs and understand what type of campaigns to run on which social platforms and sites in order to achieve optimal engagement and deliver return on investment.
What We Do:
• Platform Selection
• Campaign Strategy
• Campaign Setup
• Campaign Optimisation
• Device Targeting
• Audience Engagement Analysis
• Competitor Analysis
Social Media Marketing and social media activity factors are also beginning to have a greater impact on being able to improve Google rankings for your website. The search engines are now beginning to use social media audience engagement, participation, and content sharing as key metrics in their ranking algorithms. So is your business making the most of social media platforms to engage your audience and boost your SEO?
Call us on (08) 7088 8288 to inquire.