Search Engine Optimisation (SEO)
It's been well known in ecommerce circles for some time now that organic traffic is the cornerstone of any online business. The ability to drive targeted traffic to your website is one of the most important factors of staying relevant in an already competitive market. So what is SEO exactly? It's the process of ranking your website in the search engines for important search terms related to the products and or services your business is selling. Prospective customers entering these searches are then directed to your website from the returned search results, resulting in more customers and more sales for your business.
Search engines and their algorithms have changed tremendously over the years and this is continuing to evolve at a rapid rate. Search optimisation and ranking techniques that worked effectively a year ago no longer bring about the same results. In fact, some outdated techniques can now have the reverse effect, bumping your website further down the rankings for key search terms. This is known as a "penalty" and can be the result of over optimisation.
If you're going to make the investment in SEO, be sure to engage with a partner that really knows what they're doing and has a deep understanding of the developments in search. Don't trust just anyone with your online marketing strategy - like your average media/advertising agency or cheap outsourcers trying to commoditise the market.
Successful SEO strategy is complex and involves several functions and components. It also involves the various ways in which you communicate your message through the channels to your customers that leads to conversion.
Our Process Involves:
• Website Analysis
• Keyword Research
• Competitor Analysis
• Strategy - On-Page & Off-Page Optimisation
• Content Optimisation (Conversion)
• Rank Tracking Reports